Pharmaceutical Marketing Tools
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MightyMail™ Enriched e-mail program
Every program is kicked-off with an email invitation to participate. Email communications are the foundation of relationship marketing programs, since email is a cost-effective medium, less likely to be discarded and boasts consistently higher response rates than print. MightyMail™ is an enriched email campaign program that enables you to hit higher conversion rates through targeted, media-rich emails.
MightyMail™ enables you to:
- Send rich media emails—streaming media can be embedded directly in the email
- Collect, organize and maintain email lists in a database provided with each program
- View and print customized reports that measure delivery success, forwarding and bounce statistics
In Action
Abbott's Synthroid MighyMail Campaign
