Conception to reality
Abbott came to us requesting an online sampling solution for Depakote® ER.

We realized that they also needed a place for all of their brand assets, and the “eSource Center™” was created.
Influenza Original Design
eSource Center™ - One place for brand assets
We worked with Abbott to marshall all of their brand assets:
  • e-detail learning tools
  • SampleServer™ (online sampling) program
  • resource area for patient information/journal articles
  • relationship marketing programs
eSource Center - Complete Solution
Resource welcoming page

A strong brand message and dynamic rotating center section helps keep the site fresh with minimal maintenance.

Having delivered on an idea, all brand assets are accessible at any time.

Depakote ER Resource Center

Integrated SampleServer™
  • Secure method of ordering samples
  • Maintains and elevate prescription saturation
  • Enhances loyalty of healthcare professionals
  • Supplements sales force efforts

Depakote ER Resource Center Sample Order Page

eDetails - Interactive learning tools

We delivered healthcare professionals brand information in a fun, exciting way by creating a series of Depakote® ER challenge games.

Based on the site's analytics, users were spending on average 6 minutes learning about Depakote® ER.

Depakote ER Resource Center eDetail Interaactive Game

MightyMail™ relationship marketing
The eSourceCenter™ MightyMail™ program helps build brand loyalty, reminds registered healthcare professionals to reorder, and tells them what's new with the center.
Depakote ER Resource MightMail

Depakote ER

Depakote ER Resource Center for Abbott: a collection of assets

Abbott wanted a place where healthcare professionals could order samples online and access patient education and clinical studies

Tools used in HCP Resource Center

  • eSource Center
  • SiteScape