History of One Eleven Interactive

Like any effective drug, we've been proven effective through years of trials

Our fledgling group of believers began as J. Carlson & Associates when we first opened shop in 1994 never thinking that we might outgrow the name have helped the breadth of clients we do today. By early 1999 we had realized that our mission to save pharma was focused with pinpoint precision and were, at this point, an established interactive firm.

We held a big brainstorming meeting with our team with intent to better brand and position our fervor for interactive. This is before we had integrated branding services into One Eleven. Heck, it's before we were even "One Eleven." Our team came up with 70 names and we threw them up on a whiteboard. After hours of dead ends, the team decided to “sleep on it” – Founder Janet Carlson that night had a dream about "One Eleven Interactive" —it was One Eleven Interactive's address at the time at 111 Joralemon Street in Brooklyn.

It was poignant and simple. It also defined us and our mission while providing a glimpse into our roots and history. Unanimously, the team agreed this was our new flag to wave.

Janet, sleepingWe were a bit ahead of the curve in setting up an interactive agency (no one knew what the hell we were talking about in 1994!) Our team believed it was THE way to reach healthcare professionals and ultimately consumers. There were few if any firms focusing on interactive targeting pharma and healthcare. Our experience in the field for years prior gave us a jump on appropriating pharma to web in the right ways, having a deep understanding of the inner workings of the industry. Our team, replete with emerging media and interactive heavy-hitters, was perfectly suited to laying the foundation to what has become today's online pharmaceutical marketing landscape.

Our reason for being continues to be to offer the most innovative online programs that reach out to healthcare professionals with branding, messaging and online sampling strategies. We continue to grow, continually improving our toolset and savvy. It has always been an advantage that the One Eleven team has the unique ability to see what is needed in the marketplace and quickly react with a well thought out, technology-enabled solution.

The spirit that wove together One Eleven back in 1994 remains, our collective mantra being to affect the industry in positive ways by bringing new thinking and tools to the pharma sector.

Proven, Killer Tools

eSource Center

Asset resources access, seamless integration of various online tools and programs

Sample Server

Secure online sampling program

Suite of Tools

Embrace Change

One Eleven Interactive (OEI) was formed by pharmaceutical and healthcare expatriates who embraced a changing pharmaceutical business landscape and who were intent on lighting a fire under the pharmaceutical and healthcare industries to change with it.

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