6 NEWS - latest news

One Eleven featured in HCMA Article
One Eleven Interactive is featured in The HCMA's "The CATALYST" September 2008 Newsletter. The article covers "The Next Generation of Healthcare Professional Marketing" and can be downloaded from their site, www.thehcma.com/articles.html - Note: the Newsletter is in PDF format.


7 BLOG - our take

David v Goliath
Great article in this week's New Yorker, "How David Beats Goliath" by Malcolm Gladwell. Quote, "When underdogs choose not to play by Goliath's rules, they win." The article is about how to compete when you're playing the role of David. The gist of the article is that you can't compete using the same strategy as "the big guys", you have to use your guile, smarts and most importantly, different tactics than the expected norm. This is definitely true for One Eleven. More...


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